We are seeking an experienced and proven SEO Expert who has the experience and a track record of delivering stellar results for clients, in particular being responsible for executing day to day performance marketing strategies for our clients. You would be managing multiple websites, so efficient time management skill is key for the position.
Skills & Expertise
Proven SEO experience.
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
Knowledge of ranking factors and search engine algorithms.
Up to date with the latest trends and best practices in SEO.
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) would be a plus.
Role & Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Increase keywords rankings in the committed time with the clients.
Increase website organic traffic from different search engines.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating ly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.